NAHCA is proud to announce the development of the National Institute of CNA Excellence to put an end to the staffing crisis.

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February 16, 2021
The National Association of Health Care Assistants (NAHCA) is proud to announce the development of the National Institute of CNA Excellence (NICE) to offer a full spectrum of education, training, and resources to address Certified Nursing Assistant (CNA) recruitment, certification, placement, and professional development.

Building on nearly 40 years of experience from leaders in the field, NICE will initially capitalize on the existing resources of NAHCA. The association’s leadership and staff, who know and understand the reasons CNAs leave their profession or perform poorly, have applied this knowledge to the development of NICE.

“In addition to being the answer to the CNA staffing crisis in skilled nursing homes, NICE will provide a one-stop virtual career center for everything CNA-related,” says NAHCA CEO and Co-founder Lori Porter. “To ensure vulnerable residents receive safe, quality care, there must be adequate numbers of exceptional CNAs in the nation’s nursing homes. Poor image, recruitment issues, inadequate training, lack of support on the job, and a perceived lack of growth opportunities contribute to CNA shortages and CNA turnover, which currently is at about 120 percent.”

Following are each of the founding elements of NICE:

  • Recruiting – NICE will take an active approach to recruiting by leveraging the power of digital marketing, social media, and other channels of communication.
  • Certification – NICE builds on the Centers for Medicare & Medicaid Services’ requirements for CNA training by adding skills that are essential to career success, including equipping them with additional skill sets that foster greater opportunity for long-term successes and career longevity.
  • Placement – NICE will accredit nursing homes to ensure that their workforce culture increases the potential for career success.
  • Professional Development – NICE will promote the understanding and application of best practices through virtual learning, NAHCA membership, and other technologies. In addition, the Institute will promote educational opportunities that exceed the minimum standards of the federal and state governments.

“Research indicates a correlation between staff and quality outcomes. NICE is designed to address these issues and provide solid solutions,” Porter added.

NAHCA has successfully recruited, trained, and supported these frontline professionals for more than 25 years. NICE as an important next step in the evolution of this effort, which must not be done alone. In the coming months, the Institute anticipates the need for funding, volunteers, and adjunct faculty.

These contributions likely will take one of three forms: charitable contributions, sponsorships, and/or grants. If you or your organization are interested in supporting the mission of NICE, please contact Dane Henning (Director of Public Affairs, NAHCA) at dhenning@nahcacna.org or 417-291-1502.

Executive Summary

NICE Executive Summary


National Institute of CNA Excellence Executive Summary

The Issue

More than 1.5 million people receive services in nursing homes. Quality of life and care are compromised by staffing issues such as recruiting, retention, and organizational culture. The largest employee group in nursing homes are Certified Nursing Assistants (CNAs). These professionals have the greatest engagement with the resident/patient. Today, there are more than 174,000 open CNA positions with an annual national turnover rate of more than 120%. Research indicates a direct correlation between staff and quality outcomes. Staffing issues also cost the taxpayer over $2.5 billion annually. The National Institute of CNA Excellence (NICE) offers comprehensive solutions that will improve recruiting, certification, placement, and professional development.

The Solutions

NICE is building upon nearly 40 years of experience from the NICE leadership and the National Association of Health Care Assistants (NAHCA). Each are committed to quality and the advancement of CNAs. As a result of their combined intellectual capacity,NICE can offer full spectrum solutions to address recruiting, certification, placement, and professional development. Each of these elements are expanded upon below:

    1. Recruiting - Skilled nursing centers rely on passive recruiting initiatives. The Institute takes an active approach to recruiting by leveraging the power of digital marketing, social media, and more frequently accessed channels of communication. This approach affords NICE the opportunity to craft messaging that promote a vocation over job placement. The intent is to produce videos, memes, and other modes of highlighting the importance of the profession.
    2. Certification - The Centers for Medicare and Medicaid Services (CMS) have established the minimum requirements for nursing assistant certification. The Institute builds upon the standard by adding skills that are essential to career success. These skills include both professional and organizational development content. Equipping new CNAs with these additional skill sets will give them greater opportunity to long term success and is likely to contribute positively in career longevity.
    3. Placement - Some nursing homes have workforce cultures that promote professionalism and healthy retention. Regrettably, others have workforce cultures that create a revolving door pneumonia. NICE works to accredit nursing homes to ensure that their workforce culture increases the potential for career success. The Institute also has options to help centers with a workforce culture have a measurable need for improvement. The desired outcome it to place CNAs in the best centers.
    4. Professional Development - Completing the requirements for certification is the beginning of a journey. CNAs achieve the greatest success when they engage in professional development. One hallmark of professionalism is the desire to understand and apply best practices and NICE promotes that desire through virtual learning, blogs, membership in NAHCA, Video Conference, and other technology modes. The Institute will promote educational opportunities that exceed the minimum standards of the federal and state governments.

 

Necessary Resources

Realizing the fullest potential of NICE requires a wide range of resources. Initially, the Institute will capitalize on the existing resources of NAHCA. Based on this relationship, start-up resources such as people, knowledge, and equipment will begin the work of NICE. The Institute will work to acquire donations to support scholarships to support CNA candidates. As the scope of work grows, there will be a need to access additional resources.

Requested Support

People and organizations have potential to help ensure that NICE can meet the needs of CNAs and those who receive care in our nation’s nursing homes. The Institute anticipates needing: funding, volunteers, and adjunct faculty. Funding is likely to take one of three forms: charitable contributions, sponsorships, and/or grants. NICE will require expertise in IT infrastructure, grant development, and adjunct faculty. The Institute also will need to expand its communication strategies through collaborative partnerships to ensure the widest dissemination of information.

If you or your organization are interested in supporting the mission of NICE, please contact Matthew Cantrell (Chief Operating Officer, NAHCA) at mcantrell@nahcacna.org or 417-623-6049.

Statement from the NAHCA Board of Directors

February 9, 2021

In recent months, there has been much talk about the contribution of certified nursing assistants (CNAs) during the pandemic. However, seldom are those working in hospice and home health mentioned. The Board of Directors of the National Association of Health Care Assistants (NAHCA) would like the public to know how essential hospice and home health CNAs are to this profession.

There appears to be a misconception that these professionals are not on the frontlines fighting Covid-19 and risking their lives as CNAs in other healthcare settings do. We as an association want all CNAs to get the appreciation and respect they deserve.

“Those working in hospice and home care put their health and safety aside to go into homes, as well as healthcare settings, to provide care or give comfort in the final days and moments of life,” said Sherry Perry, chair of the NAHCA Board of Directors. “They are on the frontlines like the rest of us. We are all in this together!”

 

 

 

 

 

 

 

 

NAHCA Board of Directors Makes Statement on CNA Duty During Pandemic

December 23, 2020
The Board of Directors of National Association of Health Care Assistants (NAHCA) made the following statement on each Certified Nursing Assistant’s (CNA’s) role and responsibility during the COVID-19 pandemic: “The Board of Directors of The National Association of Healthcare Assistants supports and encourages all CNAs to follow all COVID-19 safety protocols to prevent the spread of COVID-19…  Read More

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Recorded clips from a webinar of the National Association of Health Care Assistants (NAHCA) and AMDA – The Society for Post-Acute and Long-Term Care Medicine for a one-hour education on the pandemic in Long Term Care, the new vaccine, and an interactive Q&A with attendees.

CNA Membership with NAHCA

There are many CNA member benefits with the National Association of Health Care Assistants (NAHCA). As a CNA Association, we stand together to demonstrate our professional pride; and we are changing the public perception of health care facilities such as nursing homes, and the CNA and other caregivers who work in them. We have a large number of CNA members nationwide, which have gained the attention of many companies who have partnered with us to honor our members with great discounts on products and services! We work each and every day to improve both the personal and professional lives of our members. Certified Nursing Assistants deserve it, as well as Assisted Living Caregivers, Skilled Nursing Assistants, and others.

Learn more about the amazing benefits that we offer.

If you would like information on becoming a Certified Nursing Assistant in your state, click here.

Slide Lori Porter - NAHCA Co-Founder, CEO Although I support this report, I have done so with reservations about the Workforce Ecosystem. Specifically, NAHCA supports government funded staffing requirements for CNAs in nursing homes. We recommend a ratio of one to 6 residents per CNA. We also support direct wage pass through for CNAs to move from a national average pay of $13.00 an hour to $16.00 with a pathway to $22.00 an hour. Nursing homes alone cannot fix this challenge.
Lori Porter’s Statement on Coronavirus Commission for Safety and Quality in Nursing Homes Report Click Here for Press Release
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“When you’re in a crisis, you need people to step up. I’m here today to join NAHCA to say to our frontline caregivers, you are CNAs, and you are our heroes.”

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CNAs For Quality Care

Help Us Save Lives

Elders and disabled living in America have been facing a crisis of care.  There are more than 100,000 open position for certified nursing assistants (CNAs) and with an annual turnover rate nationally of more than 120% stating the enormity of the crisis.  CNAs provide 90% of the direct patient care given to residents living in nursing homes.

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“Our Association takes care of Certified Nursing Assistants, the most important force within any Long Term Care facility.”

Read below what our members have to say or click “learn more” to see what makes us the premier CNA association.

Amanda Jo Certified Nursing Assistant

This year was my first time at the NAHCA Conference, and I loved every minute of it! They’re gods gift to CNA’s. I’m excited to go to more conferences!

Amanda Jo

Barbara Harris Certified Nursing Assistant

I am so happy and proud to be a part of a CNA organization that is the only one in the world for my profession.

Crystal Lessing Certified Nursing Assistant

Awesome people and awesome time! CNA’s are awesome. I loved every minute of the experience.

Dennis Daye Certified Nursing Assistant

A great learning experience and if you are a nurse aid, don’t miss out on a great opportunity to learn new things.